The Marketing & Communications Coordinator is responsible for managing projects and executing marketing and communications tactics to support the goals of LifePoint Health. In close coordination with the Regional Director of Marketing & Communications, the role is responsible for the implementation of marketing and communications plans for the assigned hospital, including: website and social media content maintenance; internal communications platforms (employees and physicians); public relations/earned media plan; coordination and engagement in local community events and sponsorships; and placement of paid advertisements.
Assist the Regional Director of Marketing & Communications with the implementation of local and organizational strategic priorities
Serve as on-site representation of marketing and communications with local stakeholders, as needed
Coordinate advertising efforts with local hospital and regional/organizational leadership
Promote hospital services through various types of media
Responsible for physician relation activities related to marketing campaigns, physician events, referral development, identification of opportunities to collaborate with physician groups
Develop relationships with key stakeholders internally and externally throughout the market area to position LifePoint in its community as a healthcare leader
Coordinate crisis communications with Regional Director of Marketing & Communications and HSC Communications